The Advertiser Personality of the Year is being crowned since 2002. With this event PUB and UBA want to reward advertisers who serve as role models for their professionalism, their courage and their contribution to the trade.
The Advertiser Personality of the Year award will go to the advertiser who has, over several years, contributed positively to the profession. This person has run eye-catching advertising campaigns, has possibly received several awards (CCB/EFFIE/CANNES) and has organized brand supporting activities.
An advertiser is someone who decides on the communication activities of the brand, as well as on the content, the budget and the media selection. He/she takes decision in a heartbeat, audacity included.