The 2017-jury members are:

With this event we want to reward advertisers who serve as role models for their professionalism, their courage and their contribution to the trade.

The Advertiser Personality of the Year award will go to the advertiser who has, over several years, contributed positively to the profession. This person has run eye-catching advertising campaigns, has possibly received several awards (CCB/EFFIE/CANNES) and has organized brand supporting activities.

An advertiser is someone who decides on the communication activities of the brand, as well as on the content, the budget and the media selection. He/she takes decision in a heartbeat, audacity included.

The participants are evaluated using the following criteria: results (40 pts), engagement (15 pts), vision (15 pts), passion (15 pts) and innovation (15 pts).

We have selected following professionals to be part of the APOY jury 2018:


  • Lies Eeckman, BMW
  • Caroline Lambert, Belfius


  • Harry Demey, LDV United
  • Erwin Jansen, Wunderman


  • Saskia Schatteman, VAR
  • Jérôme Geneste, Rossel

APOY organizers:

  • Chris Van Roey, UBA, president of the jury
  • Philippe Warzée, PUB

The jury meeting is planned on Wednesday October 17th, 2018 at 17:00 in the offices of UBA, Buro & Design Center, Esplanade 1, 6th floor, 1020 Brussel. We will invite the shortlisted nominees for a short presentation during the jury meeting. The proclamation will be done as an intro to our yearly UBA XMas lunch on December 13th, 2018.